Slow Clothes: Timeless Garments for the Summer of 2018

by - Wednesday, May 16, 2018

Items Shown: Ahilia Tank and Tulsi Skirt

Since the time of the industrial revolution, cultural critics have claimed that mass manufacturing destroys the connection between life and work. Today, many people don’t know how cotton grows or who farms it; few understand how it is dyed or woven into cloth, and we may have witnessed the last generation to regularly make their own clothes. To fill this void modern clothing is heavily branded—and the story of the brand fills the space that used to be filled by the voice of the cloth itself.

We like to move a little slower, and take a little longer, to make clothes that you can keep a lifetime. We want to make clothes you return to again and again — like a friend who listens to your stories, like a friend who makes you feel your best.

Items Shown: Tulsi Jacket and Ahilia Tank

If we can choose between a printed piece of cloth and a plain one—we will choose the printed. If we can choose between handloomed cloth and mill-made—we will go for the handloom. Every time we make these decisions, we keep a group of artisans working at their craft. These are often multi-generation artisan families who are beginning to enjoy an international reputation. Craft is about trade. If there is no demand, even the most skilled craftsperson must abandon their work.

We seek to turn modern clothing upside down. We don’t want to raise outputs and cut costs and build factories. We want to work alongside artisans in a village setting. We think such partnerships are the only truly sensible long-term business plan. Do we believe in combining work and pleasure? Absolutely. We want to create a work environment that we would be happy to live in for generations to come.

These are the ideas behind every timeless Maiwa garment.

Our clothing collection is available at:
Maiwa on Granville Island 7 days a week between 10am and 7pm
And Online at

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