Small is Beautiful - Maiwa Baby Clothes
This is a very limited collection of baby clothes
for young ones between 1 and 18 months old.
Made with our favourite cloth
Ikat and Bengal hand weaves in organic cotton
using natural dyes on natural fibres.
Cleverly designed with cuffs that unroll as your baby grows,
with a contrasting, feature lining,
and generous, gender neutral styling.
THE STORY BEHIND THE CLOTHES
Maiwa is a small family business. It was founded by Charllotte Kwon in 1986. In Maiwa's early years, among other things, Charllotte designed and sold children's clothing. These clothes were often modelled by Alex and Sophena, Charllotte's children.
In 2019 Sophena had her own child. We'd like you to meet Boden. For Sophena, he was the inspiration of a small line of baby clothes. She has designed these with care and passion to be everything that she wished she could find in baby clothing. They combine Maiwa's commitment to artisans with clothing that is as thoughtful and as long lasting as we can make it.
We like to think that baby clothes give us a chance to work with ideas about the future. You think a lot about the future when you hold a young one in your arms. These clothes are made to endure while also supporting a culture of craft and making. They are made to support organic cotton growers and hand weavers, natural dyers and ikat artisans. Yes, the run of these clothes is small. We do believe that Small is Beautiful - a nod to E. F. Schumacher's 1973 book of essays, Small is Beautiful: A Study of Economics as if People Mattered.
Today Alex and Sophena still model Maiwa's clothing and both are still devoted to the family business. Charllotte still runs it with the help of our very capable and dedicated staff. Boden visits Maiwa often — making us all feel special. Like one big extended family.
Be inspired by Maiwa clothing,
read about our philosophy of slow clothes
To our U.S. customers – don't forget that the exchange rate works in your favour, it's like an extra discount.
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